Digital Marketing Specialist

• Location: Calgary, Alberta
• Type: Direct Hire
• Job #14187
• Salary: CA$70,000 Per Hour

Matchbox Consulting Group is partnering with a well-established residential real estate developer operating across Alberta and British Columbia looking for a Digital Marketing Specialist to join their Calgary marketing team.

Our client builds master-planned communities across Western Canada with an active pipeline of projects and launches. They have a strong brand presence across social and digital channels and are continuing to grow. This is a company that moves fast, invests in marketing, and treats digital performance as a real priority tied directly to sales.

For an intermediate-level digital marketer, this role is a genuine opportunity to take full ownership of paid digital advertising and the company’s entire HubSpot CRM platform for a recognizable, growing developer brand. You will not be supporting someone else’s strategy. You will be setting up, running, optimizing, and reporting on campaigns yourself, across Google, Meta, TikTok, and YouTube, while also owning the CRM end to end and training the sales team on it. That breadth of responsibility at this stage of a career builds experience fast.

WHY THIS ROLE STANDS OUT

• Full ownership of paid digital campaigns across all major platforms for an active, growing real estate brand with real budgets behind it.
• Complete HubSpot ownership including configuration, integrations, lead flow, and internal training, not just using the tool but running it.
• A company with a recognizable brand and a strong social presence across platforms that actually resonate with buyers.
• Regular presence at industry events, community launches, and sponsorship activations including the Calgary Stampede. If you enjoy being out in the market and building your network, this role encourages it and rewards it.
• A fast-paced, in-person team where your results are visible and your growth is real.

WHAT YOU WILL BE DOING

• Execute and manage paid advertising campaigns across Google Ads, Meta, TikTok, and YouTube.
• Optimize campaigns daily for lead quality, cost efficiency, and conversion performance.
• Build and manage retargeting audiences and full-funnel campaign structures.
• Maintain all digital advertising accounts including platform access, billing, and account hygiene.
• Produce regular performance reports with clear insights and recommended actions.
• Write and test ad copy, headlines, and creative variations.
• Own HubSpot end to end including platform configuration, integrations, workflows, and ongoing maintenance.
• Build and manage email marketing campaigns and lead nurture workflows.
• Manage lead flow, pipeline visibility, and CRM data integrity across the sales and marketing team.
• Train and support the sales team on HubSpot so they can manage contacts, track leads, and work their pipeline confidently.
• Ensure proper tracking is in place across UTMs, conversion tracking, GA4, and CRM integrations.
• Attend and contribute to industry events, community launches, and sponsorship activations as part of the role.

WHO YOU ARE

• 2 or more years of hands-on experience managing paid digital campaigns across Google, Meta, and TikTok.
• Experience in real estate, home development, or construction marketing is required. 
• Solid HubSpot experience including campaigns, workflows, integrations, and CRM management.
• Comfortable training or supporting non-technical team members on platforms and tools.
• Strong grasp of campaign structure, optimization levers, and performance metrics.
• Proficient with GA4, Google Tag Manager, UTMs, conversion tracking, and platform pixels.
• Analytical with the ability to translate data into clear, actionable next steps.
• Someone who takes ownership, spots problems before being told about them, and holds themselves accountable to results.
• Permanent resident status in Canada is required.

WHAT IS ON OFFER

• Compensation: Competitive, disclosed upon application
• Full-time permanent role with a growing, active developer brand
• Full ownership of digital advertising and CRM for a recognizable Western Canadian real estate company
• In-person Calgary office environment with a collaborative, driven team
• Regular exposure to industry events, community activations, and sponsorships across the market

For more current job opportunities, Follow MatchBox at linkedin.com/company/matchbox-recruitment/

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About MatchBox

Headquartered in downtown Vancouver and serving clients nationally, MatchBox is one of the leading recruitment and solutions firms that specializes in the fields of IT & Technology, Engineering & Technical, Real Estate & Construction, and Accounting & Finance. We offer unrivaled expertise with our team’s extensive experience in the recruitment and professional services industry. We are dedicated to building great connections and creating strong opportunities within the workforce and the labor market.

Equal Opportunities

MatchBox is committed to providing equal opportunities for all applicants. We welcome and encourage applications from people of all backgrounds, including members of minority groups such as racialized individuals, people with disabilities, LGBTQ+ individuals, and Indigenous peoples. It is a priority for us that all candidates are treated fairly and without discrimination. Our recruitment teams receive ongoing training on using objective criteria for evaluating candidates and other related topics to create an inclusive and welcoming environment for all.

Work Permits

Please note that we require all interested candidates to obtain the necessary work permits from the Government of Canada prior to submitting an application. This position is open exclusively to individuals residing in Canada and legally authorized to work in Canada. Applications not meeting these criteria will not be considered.

Further Consideration

We receive a high volume of applications and are only able to contact candidates who are selected for further consideration.

Find out more at www.matchboxhr.com